Last December, Google has reached an agreement with Twitter to show tweets of the social networking site’s members. Before, it was only the profiles of the members that appear in search results. But now individual tweets will show up according to its relevancy in the keyword you have keyed in Google Search.
What does this mean for SEO? Every internet marketer who includes Twitter in their internet marketing arsenal should adapt their strategies to optimize their websites for this new brand of content. This new brand of content is fondly called SEO Twitter. Every search engine strategies that we use should also mean that your Twitter account and tweets should be search engine optimized.
Before we get our hands dirty with SEO Twitter, here are some tips that you should know:
Keyword Is Still The Key – In our world, search engine optimization equals keyword research. Never ever forget that the language of your potential customers is still important. As much as possible, your tweets should start with keyword phrases the give a theme to each message. You can also use buzzwords as what Tweeps (people who use Twitter) call it. However, your tweets should not sacrifice keyword content and overall content just because of buzz words. A better way to do it is to carefully pick which words will better convey your message and will allow for real-time long term indexing in Google.
Branding – It is best to optimize your Twitter account name by making sure that you Twitter account name reflect what your website, product, or service is. Of course your account name should promote who you are, your company, and what your product is. You might also want to check whether which combination or variation of your twitter account name shows the most frequency in search engine results every month.
Build A Massive Following – Twitter is not only a social tool to build massive follower. What we really need here are highly targeted followers. You will have to build relationships with people in your industry using Twitter and that way you are amassing more Twitter audiences. As search engines become more social-search friendly, SEO now is not only about what you know but also who you know and how many of them. If you are among the Tweeps who have the most followers based in their interests and industry in Twitter then you get majority of the attention and higher search engine rankings.
Categories: Web Development
your right when you say keywords are still the key. be careful with punctuation as if you don’t keep your keyword in your tweets ‘pure’ as if you add punctuation marks like question marks and coma it can affect the keyword
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